Little big ideas

EN: Children demonstrate their creativity each time they invent games and stories. One thing parents are always proud of is their creativity : pasta necklace, fantasy stories, but most of all : drawings. Every culture, every kid, have already drawn something that you can find on the fridge, in an album, or framed on the wall.

So the idea is simple : let’s create real worlds based on their imagination, and bring their drawings to life. 

Parents can register their child by sending a picture of them and a drawing they made, and an explanation. Every selected child will be featured on the packaging, with their drawings.  Everyone will be able to live a playful and immersive adventure into the world drawn by the winner and their imagination.
The mechanic is simple : one packaging, one child, one drawing, and one exclusive animation on a virtual 3D world based on the drawing and its elements. The winner can be local and adapted to every market and country.

About this project, I made the video sent to the parents to explain the utilisation of the Kinder app.

 

FR : Les enfants font preuve de créativité chaque fois qu’ils inventent des jeux et des histoires. Les parents sont toujours fiers de leur créativité: collier de pâtes, histoires, mais surtout: des dessins. Chaque culture, chaque enfant a déjà dessiné quelque chose que vous pouvez trouver sur le réfrigérateur, sur un album ou encadré au mur.

L’idée est donc simple: créons des mondes réels basés sur leur imagination et donnons vie à leurs dessins.

Les parents peuvent inscrire leur enfant en envoyant une photo de celui-ci et de leur dessin, avec une explication jointe. Tous les enfants sélectionnés figureront sur le paquet, avec leurs dessins. Chacun pourra vivre une aventure ludique et immersive dans le monde, dessinée par le gagnant et son imagination. Le mécanisme est simple: un pack, un enfant, un dessin et une animation exclusive sur un monde virtuel en 3D basé sur le dessin et ses éléments. Le gagnant peut être local et adapté à chaque marché et pays.

Sur ce projet, j’ai réalisé la vidéo qui permet d’expliquer aux parents l’utilisation de l’application Kinder.

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Little big ideas

EN: Children demonstrate their creativity each time they invent games and stories. One thing parents are always proud of is their creativity : pasta necklace, fantasy stories, but most of all : drawings. Every culture, every kid, have already drawn something that you can find on the fridge, in an album, or framed on the wall. So the idea is simple : let’s create real worlds based on their imagination, and bring their drawings to life. Parents can register their child by sending a picture of them and a drawing they made, and an explanation. Every selected child will be featured on the packaging, with their drawings. Everyone will be able to live a playful and immersive adventure into the world drawn by the winner and their imagination. The mechanic is simple : one packaging, one child, one drawing, and one exclusive animation on a virtual 3D world based on the drawing and its elements. The winner can be local and adapted to every market and country. On this project, I made the video sent to the parents to explain the utilisation of the Kinder app.