Oly-local

Oly is a platform dedicated to local and sustainable food. It aims to connect individuals and professionals to sell or buy fruits, vegetables, and locally-produced goods from artisanal sources. Oly promotes short supply chains and sustainable consumption.
For individuals, it allows them to sell surplus produce from their gardens or buy locally. Professionals can expand their customer base and receive fair compensation for their products. The platform stands out by being free for producers, with costs covered by buyers. The project aligns with ecological and social goals, encouraging environmentally friendly practices and offering an alternative to traditional, often outsourced, consumption models.

The visual aspect of Oly focuses on authenticity, simplicity, and accessibility, highlighting local products through photography that captures their freshness and diversity. These images create a direct connection with a broad target audience, ranging from beginners to gardening enthusiasts, making information accessible and easy to understand for all. Natural and vibrant colors, such as green, yellow, and red, symbolize quality and closeness to nature, while conveying values of sustainability and short supply chains.

The goal was to create a functional visual identity that simplifies complex concepts in an intuitive way. The design supports the platform's educational approach, allowing users to design their garden practically and immersively. This visual experience enables everyone, regardless of expertise level, to focus on what matters most: action and practical experience.