E-Sport has conquered the markets and establish itself as a global phenomenon among a target population: the millenials. Over the past decade, an extensive network of teams has emerged, bringing together professional gamers and attracting millions of viewers through live events.

As part of the promotion of these new dairy products, the Actimel brand of the Danone group organized two events in the Paris « Citadium ». A highlight, where the YouTuber Maskey came to play with his fans at Mario Super Smash Browl. A second highlight, where YouTuber Robert87000 came to play with his fans at FIFA.

Two « Gaming » oriented events echo the performance, value Actimel advocates for this new product line.