2021
Back together
This back-to-school season in 2021 is a moment of reconnection after months of distancing. McDonald's Paris celebrates these reunions with a simple yet powerful symbol.
Art direction
Campaign
Social media
Client: Mcdonald's Paris
Creative director / Copywriter: Salomé Lovato
Art directors: Emilie Lomonaco & Thomas Bernard
Project manager: Alessandro Di Giovanni
Community manager: Nil Rioli
Photographer: Anthony Folliau
This 2021 back-to-school season marks a unique moment: the long-awaited return to routines, school paths, and, above all, reunions after an extended period of pandemic-induced distancing. McDonald's Paris celebrates these moments with a universal symbol: two hands coming together to form the iconic McDonald's "M." Whether tattooed, in a suit, small children's hands, or elegantly manicured, these hands represent the diversity of relationships and communities. A unifying and warm message that reflects the spirit of McDonald's: creating moments of sharing for everyone.
