Back together — Ad Campaign
This back-to-school season in 2021 is a moment of reconnection after months of distancing. McDonald's Paris celebrates these reunions with a simple yet powerful symbol.
(Year)
(Client)
(Context)
(Services)
2021
McDonald's Paris
Lusso Agency
Art direction
Campaign
Social media
This 2021 back-to-school season marks a unique moment: the long-awaited return to routines, school paths, and, above all, reunions after an extended period of pandemic-induced distancing.
McDonald's Paris celebrates these moments with a universal symbol: two hands coming together to form the iconic McDonald's "M." Whether tattooed, in a suit, small children's hands, or elegantly manicured, these hands represent the diversity of relationships and communities.
A unifying and warm message that reflects the spirit of McDonald's: creating moments of sharing for everyone.
(Credits)
Creative director / Copywriter: Salomé Lovato
Art directors: Emilie Lomonaco & Thomas Bernard
Project manager: Alessandro Di Giovanni
Community manager: Nil Rioli
Photographer: Anthony Folliau