This 2021 back-to-school season marks a unique moment: the long-awaited return to routines, school paths, and, above all, reunions after an extended period of pandemic-induced distancing.

McDonald's Paris celebrates these moments with a universal symbol: two hands coming together to form the iconic McDonald's "M." Whether tattooed, in a suit, small children's hands, or elegantly manicured, these hands represent the diversity of relationships and communities.

A unifying and warm message that reflects the spirit of McDonald's: creating moments of sharing for everyone.