Seeking to stand out from other restaurants, including Dominos Pizza, its direct competitor, Pizza Hut and Wunderman Thompson have planned highlights during the year 2018 to promote different offers. These key dates punctuate their communication over the next 12 months and strengthen the relationship with their audience. The goal was to promote the flagship pizza of the moment or the promotional operation chosen by Pizza Hut, thanks to a communication plan integrated to the different channels.

A bumper ad is an ad format on Youtube, present in the form of an unskippable video lasting 6 seconds. With the bumper ads, Pizza Hut wants to capture the attention of consumers.