The 2025 Holiday campaign, “Hotel Dynamite,” is an immersion into a rich and cinematic universe that redefines the allure of the season. Far from a simple collection presentation, it is built around the energy and presence of its muse, Elsa Hosk.

Chosen as the face of the campaign because her journey as an entrepreneur and mother reflects the confidence and sophistication of the Dynamite clientele, Hosk embodies the brand woman's fundamental qualities: feminine, magnetic, and sexy.

The key message is the return of the “Main Character”: a woman who lives with intention. The setting is a grand manor in Rhode Island, which combines modern opulence with Old Hollywood glamour.

Dynamite focuses on the season of more — more meaning, more presence, and more allure — by capturing the energy of the arrival. The brand thus becomes the “signature finish” for this woman, capturing the mystery and anticipation of these unforgettable moments.