Following an annual strategic recommendation, the brand launched the creative campaign 'Pas le temps d'être malade' (No time to be sick). Its core promise is clear: by using Sanytol products, you free yourself from the mental burden of hygiene to concentrate on what is truly important.

In the continuity of this campaign, a social media strategy was deployed to bring this 'Esprit libre' (Free mind) concept to life online. A dedicated lifestyle photo shoot was produced to feed the Facebook editorial line, which is structured around 4 thematic pillars:

Products: A user-centric point of view fitting into French people’s everyday lives. Sanytol brings its references to life to support the 'Esprit libre' idea.

Lifestyle: In these contents, the product is suggested rather than shown, leaving room for the simple, good moments of daily life.

Engagement: Fostering exchange and conversation with the audience through contests and call-to-actions.

Corporate: Occasional statements telling the story of the brand’s values, partnerships, and CSR commitments.