
Time to shoes
A daring french brand of premium sneakers aimed at consumers in search of design, uniqueness and balance to reinvent today's basics to make them tomorrow's icons.
Services
Art direction
Branding
Strategy
Client
EVI
Context
Lusso Agency
Year
2023
EVI is a daring brand that reinvents today’s basics to create tomorrow’s icons. It offers exclusive and rare collections characterized by identifiable designs and uniquely traceable materials. Built on strong foundations, the brand thrives on values of precision, know-how, and transmission. Its ultimate goal is to restore balance and meaning to a fashion market that has too often lost sight of its virtuous cycle. More than just a product, EVI represents a community of enthusiasts sharing the French way of life: bringing together audacious customers, humble designers, and committed manufacturers.


Credits
Creative director & Copywritter: Salomé Lovato
Art directors: Emilie Lomonaco & Thomas Bernard
Project manager: Seta Sarkisyan
Photographer: Anthony Folliau


























