Be good and ready — Awareness Campaign

Connect, care, prepare:
An explainer video national awareness campaign Launched by New Zealand Red Cross To get the population "Good and ready".

(Year)

(Client)

(Context)

(Services)

2020

New Zealand Red Cross

Onepost Media Agency

Campaign

Social media

Audiovisual

Good and Ready Week 12-16 October 2020
Connect, Care, Prepare – get good and ready!
The aim of this video is to get Kiwis prepared for an emergency by following three simple steps: connect, care and prepare.

To promote Good and Ready Week across New Zealand, Red cross teamed up with the Hurricanes (New Zealand rugby team) to launch the Good and Ready Photo Challenge. The aim of this challenge is to get Kiwis prepared for an emergency by following three simple steps.