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Cours focus

Through its "le Lab" laboratory, Arthrex France organizes full-day courses for surgeons, operating room staff, pharmacists, and biomedical engineers.

Services

Art direction

Strategy

Corporate

Client

Arthrex France

Context

Arthrex France

Year

2024

Arthrex France is one of the leaders in the orthopedics market, offering innovative and high-quality solutions to meet the needs of healthcare professionals. In addition to their cutting-edge products, Arthrex organizes one-day training sessions « Cours focus » specifically tailored for medical professionals, allowing them to enhance their skills and stay updated on the latest advancements in orthopedics.

Cours focus’s visual identity is inspired by medical records, symbolizing precision and organization. This graphic charter was designed to enhance transparency and efficiency, leading to significant improvements in customer service and better communication between healthcare professionals and their patients.

Thus, Arthrex achieves its primary goal: Helping surgeons treat their patients better.

Credits

Creative designer: Emilie Lomonaco
Communications Officer: Anaëlle Meyer
Translation Coordinator: Estelle Menant
Project Manager: Cécile Garcia
Congresses & Events Specialist: Nelly Kouakou
Event director: Elodie Casian
Lab director: Nicolas Didier

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