La grenade — Launch Campaign

To read and hear new explosive voices brimming with raw energy and breath with the launch of the La Grenade label by the Parisian publishing house JC Lattès.

(Year)

(Client)

(Context)

(Services)

2020

Les Éditions JC Lattès

Les films qui causent

Audiovisual

« La Grenade », a new literary label launched by the Parisian publishing house JC Lattès.

We see Mahir Guven, as literary director appearing himself, alongside the new novelists of his selection, as the main character and narrator of the launch video of La Grenade, as a trailer. Filmed at the Paris offices on the JC Lattès editions.

Award : The Trophy of the 2020 edition in the 'Editorial Creation' category.