Mini Concessions

Launching the MINI SOCIETY program:
A brand film for the dealership network highlighting exclusive member benefits
and unique experiences for owners.

Services

Corporate

Audiovisual

Client

Mini Society

Context

VML France

Year

2019

To the launch of its MINI SOCIETY loyalty program, MINI has created a film for all its dealers. The film highlights all the experiences and exclusive content that MINI customers can find on MINI SOCIETY website. But also all the benefits and offers, and aims to inspire non-subscribers to join the club exclusively reserved for customers.
These broadcasts are all dealerships, MINI.fr and social networks.